Are you leaving a trail of breadcrumbs? Duda is!
Breadcrumb navigation is an element that you will most likely see at the top of a page that indicates where the user is within the website. For example, if you are browsing Women’s Sneakers on Adidas, you may see: Home>Women>Sneakers. Each step of this path is actionable, meaning you can click each step and it will revert you back to that page. This enables a visitor to easily navigate throughout the site.
It’s no surprise that breadcrumbs are very beneficial to your SEO strategy because they allow search engines to analyze a website and easily understand its hierarchy. Breadcrumb navigation also provides Google with more information and identifies pages within the website that are related. Another reason that Google loves the Breadcrumbs Widget is how it automatically embeds schema on the current viewed page’s context. Google must be hungry!
To summarize, the Breadcrumbs Widget will boost a site's SEO. It also gives site visitors a sense of control within the site, in turn enhancing the user experience.